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IN FLANDERS FIELDS brings WWI into the digital age with Eutronix

Eutronix - In flanders fields museum

Entirely devoted to the First World War, In Flanders Fields is one of the main museums of the World War. It attracted no less than 221,200 visitors to Ypres in 2017. In 2014, on the occasion of the commemorations of the 100th anniversary of the First World War, the museum wanted to digitize its offer. Eutronix was one of the selected partners.

01. The challenge


The In Flanders Fields museum wanted to offer its visitors digital added value in the form of RFID bracelets. More than just a bracelet, the museum wanted a personalized bracelet with the image of the poppy symbolizing the fallen soldiers in the famous poem “In Flanders Fields” by John McCrae.

Eutronix and three other applicants were invited to submit an offer for the production of these bracelets.


02. Our response


Eutronix, together with its partner, took the initiative to develop a first prototype at its own costs, which we included in the offer. The museum was pleasantly surprised by Eutronix’s proactivity.

In addition, the offer proved to be by far the best value for money. Not to mention that Eutronix’s experience with RFID chips was an added advantage. This is how the tender was won and one million bracelets were produced.


03. The proposed solution
RFID Electronic Marin


RFID integrated into a silicone wristband

  • 125 KHz, read-only
  • White bracelet with 3D poppy
  • Stretchable without tearing
  • High pressure sealed chip in a silicone strap
    in one piece


04. The result

Visitors have the option to keep the bracelet as a souvenir or to return it. About 70% of them decided to keep the bracelet to remember their visit; a particularly high percentage compared to other similar initiatives.

Not only did the museum re-order an additional 100,000 to 200,000 bracelets, but it also supported Eutronix’s bid for the nearby small Ypres Museum. The latter in fact asked Eutronix to produce tens of thousands of personalized RFID bracelets in the course of 2018.

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